Directional Trading, LLC Privacy & Security Statement
Last updated on April 20, 2015
Directional Trading, LLC is committed to the protection of your privacy. We understand keeping your information secure and confidential is critical to earning and keeping your trust.
We NEVER rent, sell or trade your personal information to anyone. Ever.
This Privacy & Security Statement describes the specific policies and procedures we use to collect, utilize, and disclose and share with others user, consultation recipient, and/or client information provided to us through our marketing partners; the use of our web sites and applications; and other communications with representatives of Directional Trading, LLC and our wholly-owned subsidiaries. We refer to Directional Trading, LLC as “Directional Trading” or “we” or “us”. We refer to those who visit our website and those who use our web and mobile applications collectively as “users”. Together with our Terms of Use, this Privacy & Security Statement governs your use of our services.
How to Use this Statement
This Statement explains, in plain English, how Directional Trading, LLC gathers and uses your information in the context of each of Directional Trading, LLC’s service offerings, including use of our financial software, our delivery of advisor financial consultations, and delivery of our wealth management solution. In particular, we describe how your personally identifiable information is shared and/or disclosed, how we collect and use other non-personal information and how we address other privacy and security matters – such as our overall security practices, deletion of your information upon request and opting-out of marketing communications. Lastly, we describe methods for contacting Directional Trading, LLC if you have privacy or security questions, comments or feedback.
How We Collect & Use Your Personal Information
“Personal Information” is your personally identifiable information such as your name, email or mailing address, phone number, account credentials, account numbers and any other identifier that we gather from our web sites, mobile applications, or through communications with representatives of Directional Trading, LLC.
The types of information we collect depend on which of our services you choose to use. The following are the types of Personal Information we collect at various stages of our relationship with you:
Except as set forth in this Privacy & Security Statement, we don’t share your Personal Information with anyone. We do not share your Personal Information for third party promotional use. And we will NEVER sell, rent or trade your Personal Information.
When You Visit Our Website
When you visit our website, we may place a cookie on your computer so that our system can recognize you when you make a return visit. That cookie tells us your IP address and the type of browser you are using. These are the only types of information we collect when you visit our website but do not register or download our dashboard.
For Directional Trading, LLC Software Suite
This section of the Statement is only relevant to you if you have registered with Directional Trading, LLC Software Suite
Personal Information We Collect
When you register for Directional Trading, LLC Software Suite, we collect
• Your name
• Your email address
• Your phone number
• Other optional information you may provide, such as your age, investable assets and risk tolerance.
When you register, and at times thereafter, we may present questions that ask you to submit demographic and other information. Responding to these surveys is completely optional. If you do respond by sending us other information, we collect that information and will retain it indefinitely.
When you use our Software Suite to aggregate your banking and other accounts, we collect
• Account login credentials (including user names and passwords) for the accounts you link to our service
• Account security and/or challenge questions for those accounts
• Other information from those accounts that you link to our service (including account balances, transactions and holdings)
How We Use Your Personal Information
To allow you to register with Directional Trading, LLC, including:
• Creating a Directional Trading, LLC user account to use our services;
• Authenticating your device to access our services;
• Communicating to you about updated features or maintenance activities related to providing you with our services.
To provide you with Customer Support or Service Offerings:
• Responding to and resolving your inquiries and requests via email or by phone.
• Offering you our other services.
For All Directional Trading, LLC Users and Clients
With Whom We Share Your Personal Information
Except as set forth in this Privacy & Security Statement, we don’t share your Personal Information with anyone. We do not share your Personal Information for third party promotional use. And we will NEVER sell, rent or trade your Personal Information.
We may share your Personal Information:
To conduct everyday business
• If you have registered to use our dashboard to aggregate your banking and other financial accounts, we will transmit your account credentials to those 3rd party institutions where you hold accounts to gather and maintain your account balances, transactions and holdings used to provide our services. (Read more about our secure handling of your credentials);
• We will share your Personal Information with our wholly-owned for everyday business purposes, such as sharing information about your experiences or transactions, to provide financial insights and advice and improving your user experience.
To comply with the laws, regulations and rules by which we are governed.
We may share your name and email address, and the name and email address of those you refer to us, with the referral fulfillment partners we retain as our third party referral program administrators.
Information that we share with others when you enroll in our Wealth Management Services is disclosed in documents we will present to you during the enrollment process.
Other Information We Collect From You
• Browser information
• Information through cookies, pixels tags

How We Collect and Use Your Other Information
We collect and utilize Other Information to optimize, secure and simplify your experience with us. Your Other Information is not disclosed or shared outside of Directional Trading, LLC.
For All Directional Trading, LLC Users and Clients

• Your Browser or Device
Certain information is collected by most browsers or applications, such as your “user agent string”, to help us determine your computing device type, operating system version and Internet browser type and version. We use this information to ensure that our web sites function properly and for security purposes.

• Your Cookies
Cookies are pieces of information stored directly on the computing device you are using. Cookies we use do not contain or capture Personal Information. Cookies allow us to collect information such as your browser type, time spent on our web sites and which of our pages you visited. We use the information for security purposes, to facilitate navigation, to display information more effectively, to personalize your experience and to recognize authorized devices to secure your use of our services. We also gather statistical information about web site usage in order to continually improve the design and functionality and to assist us with resolving technical support questions. Additionally, we use cookies on our web sites and the sites on which we advertise to track advertising performance and to collect aggregate data on web page viewing and mobile app usage. Cookies may be connected to third-party companies or websites. The privacy practices of the companies placing such cookies are governed by the privacy policies of such third-party companies or websites. As an example, Google Analytics measures the performance of advertisements by placing cookies on your computer when you click on an advertisement. When you visit the website which you clicked on, you will have cookies placed on your computer. As a result, we and Google will be able to tell that you saw the ad delivered by Google. The privacy practices pertaining to these cookies are governed by our Privacy Statement and Google’s Privacy Policy. Cookies are not used to collect or disseminate any Personal Information. You can manage the placement of cookies on your computer through the features found in most Internet browsers. You can also delete cookies that have already been placed on your computer. Consult the “Help” function of your browser to explore your options.

• Your IP Address
Your IP Address is a number assigned to the device that you are using by your Internet Service Provider. An IP Address is identified and logged whenever you visit our web sites or applications, along with the page(s) that were visited. We use IP Addresses, individually and collectively, for purposes such as calculating usage levels, helping diagnose technical problems and supporting our web sites and applications. Additionally, we use your IP Address to assist in fraud detection and authentication to better protect your security.
Additional Privacy & Security Information
For All Directional Trading, LLC Users and Clients
To protect Personal Information from unauthorized access and use, we use security measures that comply with relevant laws and regulations. Beyond this Privacy & Security Statement, we provide additional security measures, such as:
Reviewing and Updating your Personally Identifiable Information
You can view and update the profile and account information we collect for you by going to the “settings” function in our website and in our app. The credibility and relevance of our services depend on your providing us with complete, accurate and up-to-date information about yourself and your accounts, both now and in the future.
Email Marketing Opt-out
When we communicate our own marketing offers to you, these communications are CAN-SPAM compliant, including the ability for you to opt-out of marketing communications.
Deletion/Retention of Personally Identifiable Information
Unless you request otherwise, we will retain the Personal Information we collect from you indefinitely.
Directional Trading, LLC, as a registered investment advisor, must comply with certain legal and regulatory requirements pertaining to record retention. We will respond to any requests we receive asking that we delete Personal Information that we possess from those who use our services, downloaded our dashboard or registered and established a user profile. However, we will not delete information that we are required to retain in order to comply with applicable laws and regulations.
How to Request Deletion of the Personal Information We Collect.
Alternatively, you may request your Directional Trading, LLC account be deleted by our support department by emailing from the email address associated with your Directional Trading, LLC account, indicating “CANCEL” in the subject line of the message. After confirming you are the account owner we will remove Personal Information from our records and will only continue to retain such information as required by law.
Directional Trading, LLC’s Statement Regarding “Do Not Track” Signals
Most browsers can be set to send signals to third party websites requesting them not to track the user’s activities. At this time, Directional Trading, LLC does not respond to “do not track” signals. Consequently, Directional Trading, LLC, its third party service providers such as Google Analytics, and other third party websites and online services may indeed track and collect Personal Information about your online activities over time while navigating to, from and on our website and our mobile app and across those third party websites and online services, notwithstanding any “do not track” signals we may receive.
We do not allow 3rd party advertising on our web site or applications.
Social Media
Directional Trading, LLC may integrate authentication or social experiences on social media platforms such as Facebook®, Twitter®, Google Circles and LinkedIn® that enable login or online sharing and collaboration among users who have registered to use such social media platforms. Any content you post, such as pictures, information, opinions, or any Personal Information that you make available to other participants on these social platforms, is subject to the terms of use and privacy policies of those platforms. Please refer to them to better understand your rights and obligations with regard to such content.
Protecting Children’s Privacy Online
Directional Trading, LLC is not directed to individuals under the age of thirteen (13), and those children should not provide Personal Information through our web sites or applications. We do not knowingly collect information from children under 13 without parental consent. For more information about the Children’s Online Privacy Protection Act (COPPA), visit the Federal Trade Commission website.
Modifications to our Privacy & Security Statement
We change our privacy practices from time to time as the need arises. When we do, we will revise this Privacy & Security Statement and we will post the revised document on our website at
Privacy & Security Questions, Comments or Feedback?
Please contact us.
Attention: Privacy & Security
Directional Trading, LLC Corporation and its wholly owned subsidiaries
445 County Road 101
Yaphank, NY 11980
Call: 631-448-7433
Email us at